Homegrown footwear and accessories brand Fizzy Goblet has secured a strategic investment from actor Kareena Kapoor Khan, marking an expansion of a relationship that began with Kapoor Khan organically wearing the brand in 2014 and later becoming its brand ambassador in 2022.
With the investment, Kapoor Khan will move beyond brand endorsements to take on a strategic role within the company. She will contribute to design selection and support brand-building initiatives as Fizzy Goblet looks to strengthen its presence in India and expand into international markets.
The investment comes as the bootstrapped startup enters its next phase of growth. Founded over 12 years ago by Laksheeta Govil with an initial investment of Rs 1 lakh, the company operated without external funding before later raising institutional capital from Accel.
Fizzy Goblet is currently operating at an annual revenue run rate of around Rs 60 crore and is targeting a revenue run rate of more than Rs 100 crore over the next year.
“Our vision is to make Fizzy Goblet the first globally recognised Indian footwear and accessories brand. Having Kareena on board as a strategic partner is the first major step on that journey. She embodies everything we stand for, and this partnership marks the beginning of an exciting new phase for us,” said Govil.
Kapoor Khan said the investment reflects her confidence in both the brand and India’s design capabilities.
“I believe deeply that India’s design capabilities and heritage have so much to offer the world, and Fizzy Goblet reflects that. The brand has always been part of my wardrobe, and my conviction in what Laksheeta is building has only grown,” she said.
The company said its growth has been driven entirely through its own channels, with sales generated through its website and company-owned stores, without relying on marketplaces or franchise partners. Its offline footprint has grown from four stores in 2022 to 16 company-owned outlets today.
Originally built around traditional Indian footwear such as juttis and kolhapuris, Fizzy Goblet has since diversified into categories including workwear, loafers, heels, sneakers, comfort sliders, handbags and potlis. All of its products are designed and manufactured in India.
The company said it plans to unveil its first initiative under the expanded partnership with Kapoor Khan later this month.
