In line with Acne Awareness Month, dermat-backed skincare brand Fixderma has unveiled a refreshed logo to reinforce its commitment to skin health and concern-led care. The initiative is part of the brand’s ongoing efforts to normalize conversations around acne and offer effective, science-based skincare solutions.
To mark the month, Fixderma has launched the #WeFixYourSkin campaign, collaborating with influencers and skincare content creators to educate consumers on acne causes, treatments, and the emotional impact it can have. At the core of the campaign is the Salyzap range — a dermatologically formulated acne-care line powered by Salicylic Acid, Niacinamide, and other active ingredients to treat acne without disrupting the skin barrier.
Shaily Mehrotra, Co-founder and CEO said, “Acne is not just skin-deep — it affects confidence and quality of life. Through our Acne Awareness campaign and our trusted Salyzap range, we want to empower people with knowledge, empathy, and effective skincare. Our logo change this June is a visual reminder of our commitment: we don’t just sell skincare — #WeFixYourSkin.”
“Today’s consumers are seeking authenticity, empathy, and efficacy — especially when it comes to skin concerns like acne. With the #WeFixYourSkin campaign and our refreshed logo, we’re not only raising awareness but also building a community that feels seen and supported. From real stories to real solutions like our Salyzap range, this campaign is about helping people feel confident in their skin journey.” said Preetam Jena, Head of Marketing, Fixderma.
Fixderma plans to reach a wide audience through digital storytelling and expert-driven content. With acne concerns on the rise across age groups, the brand continues to work closely with dermatologists to deliver solutions that treat root causes rather than just symptoms.
Founded in 2010, Fixderma offers dermatologist-recommended skincare solutions for issues like acne, aging, dryness, and hyperpigmentation. Its products are available across marketplaces and the brand recently opened its first flagship store in Gurgaon.
