Korean-inspired D2C fashion accessories brand Estailo has raised seed funding from Wolfpack Labs, marking a pivotal milestone in its growth journey. The investment will fuel the brand’s expansion into new product categories, diversified sales channels, and offline retail formats.
Founded in 2023, Estailo has quickly gained traction among India’s digitally-native consumers with its trend-led, affordable accessories. The brand currently processes over 1,500 orders a day and operates with a 70-member team—90% of whom are women.
Wolfpack Labs, a venture studio supporting India’s next-generation founders, has played a key role not just in funding but also in strengthening Estailo’s operational frameworks and organisational efficiency.
Within three months of the investment, Estailo has recorded a 100% increase in revenue, along with a sharp rise in repeat purchases and sustained momentum on its direct-to-consumer platform.
Sangeeta Dudeja, Founder and Chief Executive Officer of Estailo, says, “Our journey began with a firm belief that Indian women deserve access to fashion-forward accessories that do not compromise on either quality or affordability. With Wolfpack’s strategic insight and operational expertise, we have seen measurable results. Looking to the future, our focus is on scaling thoughtfully across cities and quick commerce platforms, while upholding our core values of creativity, accessibility, and sustainable growth.”
Aakash Anand, Founder, Wolfpack Labs, adds, “Estailo is one of the most promising consumer brands we’ve come across. In under two years, Sangeeta — as a solo founder — along with her all-women team, has built a brand with clear product-market fit, strong community engagement, and real scale. Their commitment to accessibility and deep understanding of their audience aligns perfectly with Wolfpack Labs investment philosophy”
Prerna Gupta, CEO & Founding Partner, Wolfpack Labs, corroborates, “We believe Estailo is on its way to becoming the go-to destination for fashion-forward accessories — a brand that seamlessly blends aspiration with affordability.”
