FS Life, the parent company of fashion brands FableStreet and Pink Fort, has raised Rs 50 crore in its latest funding round led by Colossa Ventures and Rahul Garg, Founder and Managing Partner of IGNITE Growth LLP, with participation from existing investors Fireside Ventures and Mirabilis Investment Trust.
“This marks a significant milestone for us as we continue to build India’s most trusted western wear brand, and redefine Modern Indian Wear for Indian women. This could not have happened without our fab team, my Co-Founder Adarsh Sharma and support of all the customers, investors and well wishes. Look forward to rewrite the story for Women’s apparel in India,” wrote Ayushi Gudwani, Founder & CEO of FS Life on LinkedIn.
FS Life, originally launched as FableStreet in 2016 by Ayushi Gudwani, has evolved into a group of brands including FableStreet (western wear), Pink Fort (modern Indian wear), and March (fine silver jewellery). The company’s core mission is to address unmet fashion and lifestyle needs for urban Indian women through data-driven insights and market understanding.
With the fresh infusion of capital, FS Life plans to expand its product categories, and strengthen its D2C as well as retail presence.
