Renowned online western wear and contemporary clothing brand FableStreet has announced its foray into brick and mortar retail with the opening of three flagship stores between mid-September and October, 2023. The launch is a significant milestone for the brand as it brings its signature style and quality closer to customers in physical spaces.
The first store is scheduled for a soft launch on September 18th, 2023, followed by the official launch on September 22nd, 2023. Following this, 2 more stores will join the FableStreet stable in the Phoenix Palladium in Lower Parel, Mumbai and Phoenix Mall of Millennium in Pune, respectively.
These retail spaces are designed to provide an immersive experience for customers, with an average carpet area of around 1000 sq. ft. Each store will encapsulate the essence of FableStreet – a blend of sophisticated workwear, elegant leisurewear, and timeless fashion pieces that resonate with today’s modern, discerning shoppers.
Mumbai and Pune have always been strong bases for FableStreet, where the brand has been embraced by fashion-conscious individuals seeking quality and style. This expansion aims to solidify FableStreet’s presence in Maharashtra and cater to the growing demand from its loyal customer base.
Sustainable Growth Strategy
FableStreet is committed to a rapid yet sustainable growth strategy. The brand intends to achieve EBITDA profitability for each store within the first 2-3 months of operation and recover capital investments in 1-1.5 years. These stores are envisioned to offer an omnichannel experience, enabling customers to seamlessly browse the website and place orders in-store. The hallmark of FableStreet’s customization, tailored fit, will continue to be a prominent feature for those seeking a personalized touch.
“We are incredibly excited to introduce our brick and mortar stores to the world. This expansion is a testament to the trust and loyalty our customers have placed in us over the years. We believe that by bringing FableStreet closer to our customers, we can offer an even more personalized shopping experience while maintaining the exceptional quality and design that our brand is known for,” said Ayushi Gudwani, CEO at FS Life.
Along with entering into brick and mortar, FableStreet has launched its ‘Value of Good’ initiative. The initiative is to reinstate a few of FableStreet’s core objectives of people first, customer first and planet first. The actionables in each category include minimizing waste, reuse and repurpose, diversity & inclusion, women in leadership, people development, research backed clothing, education to enhance and community first. Stakeholders will be able to experience ‘value of good’ across all online and retail platforms.
Moreover, the new stores will exclusively feature FableStreet collections, with the possibility of exploring other brands in the retail space at a later date i.e, Pink Fort and March Jewellery.
Customers can look forward to a range of retail exclusives, FS exclusives, versatile workwear, the LivIn collection, delightful florals, sophisticated marble prints, captivating geometric patterns, and exciting collaborations under “FableStreet X.”