Arvind Fashions Ltd. has appointed Saikot Das as its Chief Brand & Strategy Officer, effective August 19, 2025 — a move that underscores the company’s intent to sharpen its consumer connect while strengthening its portfolio of leading global and Indian brands. In his new role, Das will oversee brand strategy, consumer engagement, and growth initiatives across the company’s expansive fashion and lifestyle portfolio.
Commenting on the appointment, Amisha Jain, MD & CEO, Arvind Fashions Limited, said, “We are delighted to welcome Saikot to the Arvind Fashions leadership team. Saikot’s appointment comes at a pivotal time for AFL as we prepare to accelerate our next phase of growth. With his diverse cross-industry experience, multifunctional expertise, deep consumer understanding, and passion for building brands, Saikot is uniquely positioned to shape our brand strategy, strengthen AFL’s market leadership, and unlock new avenues of growth across our portfolio.”
What Saikot Das Brings to Arvind Fashions Ltd
With over two decades of experience across fashion, retail, and lifestyle businesses, Das brings a unique blend of brand building expertise and strategic agility. Known for driving consumer-centric growth, he has consistently delivered on brand positioning, storytelling, and market expansion—skills that will be crucial as Arvind Fashions navigates an increasingly competitive and digital-first retail landscape.
- Prior to his new role, Das served as Senior Director – Marketing & Brand Experience at Levi Strauss & Co., leading marketing across a broad geography including South Asia, the Middle East, Africa, Turkey, and Eastern Europe. Under his leadership, Levi’s emerged as India’s #1 apparel brand and a true cultural force. From partnering with icons like Deepika Padukone and Diljit Dosanjh to embedding Levi’s into youth and music culture through bold collaborations such as Lollapalooza and the Dilluminati Tour, Das successfully transformed Levi’s from being just a denim brand into a powerful lifestyle statement.
- Saikot Das spent a significant part of his FMCG career at Colgate-Palmolive, leading diverse roles across category management, brand management, customer marketing, and commercial operations. He drove strong P&L impact through portfolio strategy, pioneered Colgate’s early e-commerce initiatives, and led large-scale sales force digitization, transforming customer engagement and retail effectiveness.
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Global Business Leadership: As Business Head at Olam International in Africa, Das managed full-business P&L responsibilities, gaining deep exposure in commodity trading, global supply chains, and risk management.
- Media & Marketing Strategy: At Star TV (Disney India), he drove channel growth and helped achieve prime-time dominance via data-driven content strategy and marketing.
With Saikot Das at the helm of brand and strategy, Arvind Fashions looks poised to deepen customer loyalty, expand market presence, and strengthen its leadership in India’s fast-evolving fashion ecosystem.
About Arvind Fashions Ltd
Arvind Fashions Ltd is India’s no. 1 casual and denim player, a lifestyle powerhouse with a strong portfolio of fashion brands catering to consumers across the sub-categories and price points. With a host of renowned brands, both international and indigenous, like U.S. Polo Assn., Arrow, Tommy Hilfiger, Calvin Klein and Flying Machine, it has presence across lifestyle brands.
