Menswear brand ENGYNE has unveiled its Summer 2025 campaign, featuring four new edits designed around different moods and styles of the season. The new drop includes Playful Paradox, Subtle State of Mind, Flag Collection, and The ENGYNE Fest — each offering distinct takes on summer dressing.
Playful Paradox focuses on expressive colours and bold contrasts, while Subtle State of Mind takes a minimalist approach with calming neutrals. The Flag Collection highlights structured silhouettes in black, mustard gold, white, and ENGYNE’s signature red. The ENGYNE Fest, a limited-edition edit, combines restrained design with striking visual elements.
The campaign film follows a modern Indian man navigating summer moments, aiming to reflect personal expression and comfort. Key products across the collection include crewneck tees, sculpted polos, textured sweatshirts, joggers, and shorts.
The collection is made using fabrics such as Supima cotton, cotton lycra jersey, Jersene jersey, and cotton elastane blends to offer softness, stretch, and long-lasting colour. ENGYNE’s signature polos feature hybrid collars, panelling, and Korean dye techniques.
“At ENGYNE, we’re dismantling the idea that quality should be exclusive,” said Dinesh D. Director at ENGYNE. “Summer isn’t just a season — it’s an energy, a mindset, a mood board of contradictions. With this campaign, we wanted to capture that full spectrum: the playful, the quiet, the bold, and the deeply personal. ENGYNE’s Summer 2025 is about dressing for the in-between moments — the ones that aren’t on a calendar but matter the most. And doing it with quality, intention, and soul.”
The Summer 2025 collection is available exclusively on the brand’s website, www.myengyne.com.
