Premium Danish footwear brand ECCO has strengthened its retail presence in India with the launch of its latest Prime Store at Elegante Mall, New Delhi. Marking the brand’s ninth store in India, the opening underscores ECCO’s focus on expanding across key urban markets while catering to India’s growing demand for comfort-led, design-forward footwear.
More than a conventional retail outlet, the new Prime Store brings ECCO’s Danish philosophy of innovation, craftsmanship, and functionality to life. Designed in line with the brand’s Scandinavian retail identity, the space reflects over five decades of leather expertise, seamlessly blending science and style to create an immersive customer experience.
The store showcases ECCO’s latest collections across Formal, Casual, Outdoor, and Golf categories, including popular styles from the Metropole Collection, high-performance outdoor silhouettes, and the brand’s iconic golf range.
A key highlight is the Innovation Wall, which showcases ECCO’s proprietary technologies such as FLUIDFORM™ cushioning, PHORENE™ ultra-light midsoles, BIOM® NATURAL MOTION® technology, and DriTan™ leather, the brand’s sustainable innovation that significantly reduces water usage. The Premium Leather Display further reinforces ECCO’s ‘Farm to Foot’ philosophy, spotlighting its in-house leather production capabilities.
Speaking about the launch, Sumeet Lodhia, Country Manager – ECCO India, said, “Deepening our presence in Delhi NCR enables us to tap into its evolving consumer mindset and build stronger relationships with customers who value comfort, craftsmanship, and modern design. As one of India’s most dynamic premium markets, Delhi NCR plays a pivotal role in reinforcing ECCO’s position as the preferred brand for elevated, comfort-driven footwear.”
Located on the ground floor of Elegante Mall, Netaji Subhash Place, the new store reflects ECCO’s long-term strategy to deepen its India footprint while delivering elevated retail experiences to discerning consumers.
Founded in 1963, ECCO is a family-owned Danish brand known for its end-to-end control of the value chain—from leather production to retail. The brand operates in 98 countries and employs over 20,000 people globally, with a strong focus on innovation, durability, and responsible manufacturing.
