Easybuy, the contemporary value fashion brand under the Landmark Group, inaugurated its exclusive outlet in Dharmapuri, Tamil Nadu, located at Vijay Mahal, Nethaji Bypass Road. This marks the 32nd store for Easybuy in the state and contributes to its growing national footprint, now boasting a total of over 140 stores across the country, the company announced in a release.
Karan Mehta, CEO of Easybuy, emphasized the brand’s commitment to delivering affordable and contemporary fashion, stating, “The store offers a wide range of on-point and trendy styles with everything under an unbelievable price point of Rs 999. Fortnightly drops of brand-new looks are designed to give customers something new with every visit.”
The Dharmapuri outlet will showcase the all-new Spring 24 collection, inviting customers to explore the latest trends. With a focus on providing a seamless shopping experience, Easybuy continues to cater to a diverse customer base in metro, Tier 2, and Tier 3 cities.
Easybuy stands out as a recipient of multiple awards, recognizing its innovative retail concepts. Noteworthy accolades include the Most Admired Fashion Innovation of the Year 2019 at the Images Fashion Awards, Innovative Retail Concept of the Year 2019 at the Global Awards for Retail Excellence powered by Asia Retail Congress, Value Retailer of the Year 2018 at the Star Retailer Awards, and Most Admired Retailer of the Year 2018 at the Image South India Retail Awards.
The Landmark Group, established in 1973, has evolved into one of the largest retail and hospitality conglomerates across the Middle East, Africa, and India. With over 2,300 outlets spanning 22 countries and encompassing over 30 million square feet, the group offers a diverse range of brands, including Babyshop, Shoemart, Lifestyle, Home Centre, Max, Splash, Funcity, and Easybuy.
