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DLF Malls curates a fashion-forward mix with new brand launches

DLF Malls has expanded its brand portfolio, opening over 80 new stores since April across its properties in Delhi-NCR, including DLF Mall of India, DLF Promenade, DLF Avenue, DLF CyberHub, Horizon Plaza, and DLF Cyber Park.

The new openings span categories such as fashion, beauty, and wellness, aiming to enhance the retail experience and broaden the selection for shoppers.

Beauty and Wellness

DLF Malls has introduced premier brands including Chanel at DLF Mall of India and Armani Beauty at DLF Promenade, both offering luxury skincare and makeup options. Dior Beauty also joins the lineup, while Nykaa Luxe expands to DLF CyberHub and DLF Mall of India with its premium beauty products. New self-care services include Geetanjali Studio at DLF Mall of India and Tweak at DLF Promenade.

Fashion

The fashion category has also seen significant growth. New additions at DLF Promenade include Nike Well Collective, blending activewear with wellness-focused retail, and Eské, offering high-end accessories.

Abraham and Thakore bring modernized Indian designs to the fashion-forward mall, alongside Indianwear brands Sabhyata and Tasva. At DLF Avenue, the men’s brand Celio and premium label Coyuu offer additional style choices, while brands like Iconic Kids and Baby Forest introduce children’s fashion options.

Jewellery & Watches

The jewellery and watches segment now includes CaratLane and Amama, with fine watch offerings from 10:10 by Rama Watch at DLF Promenade.

Commenting on this, Pushpa Bector, Senior Executive Director, DLF Retail, stated, “At DLF Malls, customer centricity remains at the heart of everything we do. We continuously strengthen our categories and carefully curate a dynamic brand mix to ensure that every visit is more than just a shopping trip—it’s an immersive and holistic experience. With the addition of these new and unique stores, especially during this festive season, we are reinforcing key categories, such as – fashion, beauty & wellness, and dining, to elevate the excitement for our visitors. And with many more store openings in the pipeline, we remain committed to offering a mall experience that perfectly aligns with our patrons’ dynamic lifestyles and evolving preferences.”

DLF’s properties span 2 luxury and 6 premium malls, with recent expansions also planned in Goa, Gurugram, and Delhi to further strengthen its presence across India.

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