Global sports giant DECATHLON has teamed up with Tata CLiQ Fashion in a strategic move to expand its online reach and make sports more accessible to consumers across India.
This collaboration aims to make DECATHLON’s extensive range of over 5,000 products across 60 sports categories more accessible to customers, particularly in Tier 2 and Tier 3 cities.
Decathlon is offering a wide variety of its products, from athleisure to sports equipment, across various categories including running, cycling, and more via Tata CLiQ.
The brand aims to leverage Tata CLiQ’s reach that extends to over 24,000 pin codes across India while offering a seamless shopping experience for sports and fitness enthusiasts in metro cities and beyond.
Sankar Chatterjee, CEO at DECATHLON India, said, “We believe that sports have the transformative power to make societies healthier and happier and our alliance with Tata CLiQ Fashion is a step in that direction. As a customer-first brand, Decathlon is committed to provide an immersive and elevated omni experience through e-commerce collaborations to engage with a wider audience.”
Gopal Asthana, CEO, Tata CLiQ, said, “The sports and fitness category on Tata CLiQ Fashion is one of our top-performing categories with a significant contribution of revenue to our overall business. We are elated to expand our portfolio further with the availability of DECATHLON’s exceptional quality and vast product range, as it aligns seamlessly with our vision to provide a complete sporting solution for every consumer.”
The partnership marks a significant step towards making sports more accessible across the nation, with products available to suit all skill levels, from beginners to professionals.
