Global sports retail giant Decathlon has unveiled its latest flagship store at Phoenix Marketcity, Mumbai. This state-of-the-art store spans 1,066 square meters and is designed to offer an unparalleled shopping experience, catering to over 60 sports.
With this new launch, Decathlon now boasts 132 stores across India, reaffirming its commitment to making quality sports gear accessible to all. The two-story store at Phoenix Marketcity introduces a fresh, modernised layout, enhancing customer engagement through interactive experiences and streamlined services.
Innovative Features and Unique Shopping Experience
The newly launched Decathlon store features hassle-free self-checkout counters, ensuring a seamless omni-channel shopping journey. In a first for Mumbai, the store also debuts Decathlon’s innovative multiball court play area, designed to encourage children and young people to embrace sports.
Sankar Chatterjee, CEO of Decathlon India said, “Mumbai thrives on energy and movement, making it an ideal location for our expansion. Our new store at Phoenix Marketcity is not just a retail space—it’s a hub that empowers individuals to integrate sports into their daily lives. Through expert guidance and engaging experiences, we are committed to inspiring the city to discover the joy of movement.”
Customisation Services and Seasonal Selections
A standout feature of the new Decathlon store is its bespoke customisation service, allowing customers to personalise jerseys, t-shirts, caps, and shoes starting at just ₹99. With a swift turnaround of just 10 minutes, shoppers can add unique designs or logos, elevating their purchases with a personal touch.
Additionally, the store offers an exclusive selection of seasonal products, catering to the needs of shoppers as they explore the mall. The dynamic store layout, coupled with Decathlon’s expertise in sports retail, ensures an immersive and convenient shopping experience for customers of all ages.
