In a recent development, beauty brand Conscious Chemist has successfully raised an undisclosed amount in a bridge round from Inflection Point Ventures (IPV). The infusion of funds is earmarked for the expansion of product offerings, bolstering brand visibility through strategic marketing initiatives, and establishing a robust presence in offline markets, the company announced in a press release on Thursday.
Founded in 2019 by Robin Gupta and Prakher Mathur, Conscious Chemist distinguishes itself as a science-driven beauty brand committed to evidence-based solutions and boasts Made Safe certified non-toxic formulations. With a current product portfolio comprising 29 items, the company focuses on transparency in ingredients and emphasizes clinically proven activities to deliver tangible results in skincare.
The funds secured from Inflection Point Ventures will play a pivotal role in enabling Conscious Chemist to diversify its product categories, fortify its brand presence through targeted marketing efforts, and extend its reach through the establishment of offline retail locations and stores.
Notably, Conscious Chemist has carved a significant market share, selling over 25,000 units monthly across India. Its products are not only available to a broad customer base nationwide but are also featured in prominent retail chains such as Health & Glow and Shoppers Stop.
Ivy Chin, Partner at Inflection Point Ventures, expressed optimism about the beauty and skincare sector’s evolving consumer behavior. She highlighted the role of influencers and celebrities in promoting clean and sustainable beauty products, acknowledging Conscious Chemist’s niche in building a purpose-driven brand.
Robin Gupta, CEO & Co-Founder of Conscious Chemist, noted the changing needs and choices of Indian consumers, stating that the partnership with IPV would facilitate the execution of the business plan, driving growth and amplifying the brand’s voice.
Conscious Chemist has achieved commendable milestones, boasting a customer base of 350,000, indicative of strong customer retention and loyalty. The brand has also made a significant impact on social media, with an Instagram following of 61,000, solidifying its reach and influence.
The investment comes at a strategic time, as India’s Beauty & Personal Care Market is estimated to be $25.96 billion in 2023, with expected growth to $35.21 billion by 2028, representing a CAGR of 6.286%.
About Conscious Chemist:
Conscious Chemist is a science-backed beauty brand with 29 products in its portfolio. It aims to democratize personal care by countering fears of chemicals with evidence and real science, offering concern-oriented products that are Made Safe certified and non-toxic.
About Inflection Point Ventures & Physis Capital:
Inflection Point Ventures (IPV) is an angel investing platform with over 9600 CXOs, HNIs, and professionals investing together in startups. The firm supports new-age entrepreneurs by providing both monetary and experiential capital, connecting them with a diverse group of investors. IPV has recently announced the launch of a $50 million CAT 2 AIF, Physis Capital, focused on investing in pre-Series A to Series B growth-stage start-ups.
