D2C skincare brand Conscious Chemist has raised Rs 15 crore in a bridge round led by Atomic Capital, which also participated in the brand’s Pre-Series A round last year. The round saw additional participation from First Port Capital Fund B and IPV International.
The company will use the fresh capital to strengthen its team, scale inventory and operations, accelerate marketing, and invest in new product innovation and R&D.
In the last 12 months, Conscious Chemist has recorded 3X revenue growth, built a user base of 2.5 million customers, and achieved CM3-level profitability. The brand has also seen 3X sales growth in quick commerce, with a strong presence on Blinkit, Instamart and Zepto.
The company now aims to scale to an ARR of Rs 500 crore in the next 24–36 months, while maintaining healthy unit economics.
Commenting on the fund raise, Robin Gupta, Co-founder & CEO, Conscious Chemist says, “This interim round from Atomic Capital and other investors validates our capital-efficient growth model and the resonance our science-backed formulations have with Indian consumers. Our active-first approach, transparent formulations, and obsessive focus on efficacy have created a loyal customer base that trusts us with their skin. With this capital, we’re doubling down on product innovation and becoming India’s most trusted science-backed beauty brand. Our goal is to build a sustainable and impactful brand that transforms how Indian consumers think about beauty and skincare.”
Founded in 2021 by Robin Gupta and Prakher Mathur, Conscious Chemist has emerged as one of India’s leading active-first skincare brands, offering result-driven formulations designed specifically for Indian skin and tropical climates.
With a portfolio of 30+ products, the brand uses globally sourced high-efficacy ingredients including salicylic acid, kojic acid, peptides, hyaluronic acid, ceramides, and retinol.
The brand, which was featured on Shark Tank India Season 3, boasts:
- 75% gross margins
- Retention rate 3X above industry average
- Presence across Amazon, Nykaa, Myntra, Flipkart
- Breakout category leadership through launches like India’s first Self-Dissolving Microneedle Patches, Acne Spot Corrector, Blackhead Melting Water, and Oil-Free Collagen Jelly Cream
With strong traction in existing categories, Conscious Chemist is now preparing to expand into scalp and hair care.
Investor Perspective
Atomic Capital had earlier invested in the brand during its Pre-Series A round in July 2024 and has now doubled its investment.
Apoorv Gautam, Managing Partner, Atomic Capital, adds, “Our fund’s thesis is to back visionary founders in growing their businesses by deploying our operator playbook, which is built on understanding the Indian consumers and their consumption behaviour. We have been actively investing in highly innovative consumer and tech-enabled businesses as we believe it is a rapidly growing market. Consumers’ relationship with skincare has evolved significantly over time and today they are more informed and demand transparency about the ingredients used in their products. Not only Tier 1 but tier 2 and 3 cities are becoming increasingly important growth sectors. It is time to bring new products to the market and expand its reach. Conscious Chemist has witnessed immense progress in the last 12 months. Hence, we believe the market opportunity is huge and the company has built the right momentum to capitalise on this segment.”
The Road Ahead
Over the next 12 months, Conscious Chemist plans to:
- Maintain a healthy bottom line
- Scale up on marketplaces and quick commerce
- Grow share in hero categories such as acne care, sunscreens, and makeup removal
- Launch 30+ new active-based SKUs across skincare
- Enter adjacent categories like scalp and hair care
