Clovia, India’s leading lingerie, sleepwear and personal care brand, has unveiled its new Seamless Bonded lingerie collection, designed to deliver a smooth, invisible finish under body-hugging outfits. The range addresses one of women’s most common styling concerns—visible lingerie lines—while prioritising all-day comfort and confidence.
The collection features seamless, bonded bras and panties crafted using advanced bonded technology that fuses fabrics without stitches, eliminating bulk, irritation and visible lines. The bras come with moulded, wire-free cups that create a natural silhouette, along with full-coverage designs, high underarm support, elastic-free underbands for a rash-free feel, and reinforced side seams for enhanced hold and contouring. Styles include padded and removable-cup options, slip-on, hook-and-eye, racerback and full-coverage bras for everyday versatility.
Complementing the bras, the seamless panties are engineered for a true no-show finish, doing away with bulky waist elastics and stitch lines. Designed for fitted skirts, trousers and bodycon dresses, the range reimagines customer favourites such as hipster silhouettes in laser-cut, stitch-free constructions. Key styles include the Mid Waist Laser-Cut Hipster Panty, Breezy Seamless Hipster Panty, Low Waist Bikini Panty, and Mid Waist Seamless Laser-Cut Hipster Panty.
“Our new collection is designed to help women feel naturally confident in their fitted outfits,” said Suman Chowdhury, Co-Founder and COO, Clovia. “Clovia has always been known for comfort and the right fit, and this range builds on that promise. With advanced bonded technology, our seamless bras and panties offer a true no-show finish without compromising support. It’s the perfect blend of comfort and function—so every woman feels confident and at ease, all day.”
Available in a wide palette of colours, prints and patterns, the collection spans over 50 sizes from 32B to 44F, reinforcing the brand’s focus on inclusive sizing and fit-led innovation.
The Seamless Bonded collection is now available across Clovia’s website, mobile app and exclusive brand stores.
