Chupps Footwear, the Mumbai-born open-footwear brand known for redefining everyday comfort and sustainability, has taken its first major step into offline retail with the launch of its inaugural exclusive store at R City Mall, Ghatkopar (W).
Founded in 2019 as a digital-first label, Chupps has grown into one of India’s most loved open-footwear brands, blending comfort technology with planet-conscious design. The new store gives consumers a tactile experience of the brand’s signature sliders, v-straps, and sandals, all crafted from eco-friendly, 100% vegan materials and powered by TruZero™ sole technology — a biodegradable innovation that decomposes within two years of disposal.
Speaking on the launch, Yashesh Mukhi, Founder, Chupps Footwear, said, “This launch in Mumbai is truly special, it’s where our journey began. From the design lab to bold outdoor campaigns, Chupps has always been about connecting with people who care about comfort and the planet. With this store, we’re creating a space where our community can experience that connection in person, to walk in, feel the difference, and understand what conscious comfort really means.”
Khairav Duggal, CEO, Chupps Footwear, added, “As India’s open-footwear category evolves, Chupps continues to lead with innovation. From biodegradable sliders to washable street billboards, we’ve always believed sustainability should be fun, functional, and fashionable. Our first store brings these values to life, giving customers a window into the future of sustainable style.”
Since 2022, Chupps has sold over a million pairs across India and cultivated a strong community of repeat buyers — particularly in Mumbai, one of its fastest-growing markets. With this retail debut, the brand aims to expand across 5,000 offline points of sale, while continuing to push boundaries in comfort technology, sustainable materials, and design collaborations for India’s new-age consumers.
