Charlotte Tilbury – the award-winning global luxury beauty brand founded by President, Chairwoman, Chief Creative Officer and makeup artist to the stars, Charlotte Tilbury MBE – opens the doors to its first-ever flagship Beauty Wonderland in India.
The flagship beauty wonderland will be operated and managed end-to-end by Nykaa, marking a significant new chapter in the long standing strategic partnership between the two companies and Charlotte Tilbury’s continued expansion in the Indian market. The flagship is located in the main concourse of Nexus Select Citywalk, Saket, New Delhi.
The store opening was celebrated with a launch event on 9th April, featuring a special appearance by actress Sobhita Dhulipala, the brand’s first-ever beauty muse in India.
Charlotte Tilbury entered India in 2020 in exclusive partnership with Nykaa, launching first on Nykaa’s digital platform and subsequently expanding to Nykaa Luxe stores across the country. Over the past five years, the partnership has grown across distribution, retail, marketing and brand building, with Nykaa playing a central role in establishing Charlotte Tilbury as one of the most successful global luxury beauty brands in the Indian market.
The brand’s journey in India reflects the success of Nykaa’s India beauty playbook, which provides access to over 42 million beauty consumers. This market development model has increasingly become a proven route to building global beauty brands in the country, moving from digital launch to omnichannel scale and multi-brand retail, and ultimately to standalone brand environments as brands build long term equity and consumer trust in the market.
As part of this next chapter, Nykaa will lead end-to-end operations for Charlotte Tilbury exclusive boutiques in India, spanning retail, staffing and training, merchandising, supply chain, marketing, brand management, and omnichannel integration. Fully woven into Nykaa’s larger ecosystem across e-commerce, content, logistics, and physical retail, the store is designed to deliver a seamless experience across online and offline worlds, bringing Charlotte Tilbury’s global universe to India through an immersive, elevated brand experience as the partnership continues to build the brand in India for the long term.
INSIDE CHARLOTTE TILBURY’S BEAUTY WONDERLAND
Designed as a true Charlotte Tilbury Beauty Wonderland, the space blends the brand’s iconic Art Deco and old Hollywood-inspired glamour with thoughtful local touches, creating the ultimate destination for beauty lovers, beginners and artists alike.
At its heart is a bespoke Royal Indian Arch within the boudoir, framing a suite of personalised makeup services inspired by local trends, traditions and celebrations. Honouring India’s rich bridal beauty culture, the store also unveils Charlotte Tilbury’s first-ever dedicated Bridal Looks Wall in India, offering curated looks for every modern bride.
Signature brand moments come to life throughout the space, from the interactive Pillow Talk photowall to elevated artistry services and masterclasses led by Charlotte’s expert Pro Artists. For the first time in India, beauty lovers can also discover Charlotte’s Fragrance Collection of Emotions – completing the brand’s full beauty wardrobe of makeup, skincare and fragrance under one roof. From Charlotte’s NEW! Magic Cream to her Airbrush Flawless Blur Concealer and Pillow Talk Blush Balm Lip Tints, the store showcases her award-winning, best-selling beauty icons and latest innovations in one immersive experience.
“This is such a magical milestone for the brand as we continue to grow in one of the world’s most dynamic and exciting beauty markets. India has always been a place of incredible beauty, celebration, and transformation. I have been so inspired by the ARTISTRY, CREATIVITY and PASSION of our community here – they are true beauty connoisseurs that appreciate next-generation formulas, so the growing demand for my products in the region means so much to me,” said Charlotte Tilbury MBE.
Anchit Nayar, Executive Director and CEO, Nykaa Beauty added, “Charlotte Tilbury has been one of our most successful and strategic global partnerships, and our journey together is a strong example of how a global beauty brand can be built in India with a long term, omnichannel and consumer first approach. Over the years, this has been a deeply collaborative partnership across digital, retail, marketing and consumer experience, and together, we have built Charlotte Tilbury into one of the most loved prestige beauty brands in the country. The launch of Charlotte Tilbury’s first exclusive boutique, fully operated by Nykaa, is a natural next step in this journey. It reflects the strength of our partnership and our shared long term commitment to building the brand in India for years to come.”
Charlotte Tilbury is exclusively available across Nykaa’s 57 doors, Nykaa app and nykaa.com. A second standalone store will open at Mall of India in Noida in May 2026.
