Chanel has named Bollywood actor Ananya Panday as its first-ever brand ambassador in India, highlighting the brand’s growing focus on the Indian luxury market.
At 26, Panday is one of the leading stars of her generation. She has gained attention for her roles in Call Me Bae, Kho Gaye Hum Kahan, and Gehraiyaan, along with her strong presence in fashion.
Chanel entered India in 2005 and has built a quiet presence through its store in New Delhi, beauty stores in several cities, and e-commerce, last year.
As India’s luxury market continues to grow, Chanel’s move aims to connect with younger shoppers. Ananya, who has a massive fan base, with 25.9 million Instagram followers, is one of the most influential actresses of her generation.
Panday already works with brands like Swarovski, Jimmy Choo, Lakmé, and Timex, and now becomes the first from her generation in India to represent a global luxury fashion house like Chanel.
