Campus Activewear, one of India’s largest sports and athleisure footwear brands, has announced its entry into the athleisure apparel segment, marking a strategic expansion of its product portfolio beyond footwear. The move represents a natural evolution of the brand’s philosophy of movement and youth-led self-expression.
The new athleisure apparel range caters to India’s young consumers who move between work, leisure, fitness and social settings. Extending Campus’ core brand ethos of ‘Move Your Way’, the collection focuses on versatility, comfort and everyday functionality.
The apparel line includes polo T-shirts, round-neck T-shirts, jackets, jogger pants and caps for both men and women. Priced between Rs 599 and Rs 1,899, the range is aimed at tapping a wider consumer base while strengthening Campus’ presence in the fast-growing athleisure market.
Built with everyday comfort at its core, the collection features anti-odour and anti-microbial properties for all-day freshness, along with two-way stretch fabrics to ensure ease of movement. With clean silhouettes, contemporary colour palettes and versatile styling, the range is designed to transition effortlessly across workouts, travel and casual wear.
Speaking on the launch, Nikhil Aggarwal, Whole Time Director & CEO, Campus Activewear, said, “Our entry into the athleisure apparel market is a strategic business decision allowing us to expand our addressable market, drive incremental revenues from our existing customer base, while remaining anchored to Campus’ core brand philosophy of movement and self-expression. The launch not only expands the brand’s portfolio but also underscores our commitment to delivering superior products that cater to modern consumer needs.”
The athleisure apparel range is available across Campus Exclusive Brand Outlets, the brand’s D2C website, and leading e-commerce platforms including Amazon and Myntra.
Founded in 2005 by Hari Krishan Agarwal, Campus Activewear has grown into one of India’s largest domestic sports and athleisure lifestyle brands. The company operates over 23,000 retail touchpoints, including 297 exclusive brand outlets, and has a strong omni-channel presence through its website and major e-commerce platforms.
Campus was listed on the NSE and BSE in May 2022.
