Footwear-first athleisure brand Campus Activewear Ltd has officially entered the Sri Lankan market through an exclusive partnership with Hameedia Group’s menswear label, Signature.
Under this partnership, Campus products will be available across Signature showrooms, H‑Sports outlets, and the Signature online platform.
“This expansion aligns with our long-term strategy of entering scalable, high-potential markets that resonate with our brand philosophy and product strengths. By leveraging Signature’s strong brand presence and our own proven-product capabilities, we aim to mirror the success that we have seen in India,” said Nikhil Aggarwal, CEO & Whole Time Director of Campus Activewear.
The launch is backed by coordinated local marketing campaigns, retail activations, and omni‑channel distribution.
