Homegrown footwear label CAI has launched its flagship store at DLF Mall of India, Noida, marking a significant step in its retail expansion. Founded in 2015 by Aradhana and Dhanraj Minawala, the brand has built its identity around cruelty-free, design-led footwear that blends contemporary style with comfort.
Spread across 400 sq. ft., the new store reflects CAI’s clean and elegant design ethos, featuring curved details and vibrant accents. The choice of Noida aligns with the brand’s strategy to cater to career professionals, fashion-forward families, and individuals who value both everyday essentials and statement footwear.
The launch also coincides with CAI’s festive collection, ‘Swirled & Dazzle’, which ranges from understated sparkle to bold celebration pieces. The line showcases four design stories—embellished luxury, delicate embroidery, lustrous pearls, and rich zari detailing—crafted to deliver glamour with a conscious edge.
Aradhana Minawala, Co-Founder, CAI says, “Establishing our presence in Noida signifies a momentous advancement, enabling proximity to a community that balances heritage with contemporary sensibilities. We anticipate celebrating this milestone through a festive collection that is both timeless and promotes exceptional comfort.”
Since its inception, CAI has focused on non-leather, handcrafted footwear that emphasizes comfort features such as arch support and inclusive sizing (35–42). With this northern debut, the brand aims to strengthen its presence and take its mission of “guilt-free glamour” to a wider audience.
