Brandman Retail, a distributor and retailer of international sports and lifestyle brands, has entered a strategic partnership with the ANTA Group, one of the world’s leading sportswear conglomerates. Through this collaboration, globally recognised brands Wilson and ANTA will enter the Indian market, further strengthening Brandman Retail’s presence in the premium sports and athleisure segment.
Under the agreement, Brandman Retail is the premium partner for both brands in India. The partnership will span nationwide distribution as well as physical retail expansion. Store rollouts are expected to begin in April 2026, with expansion planned across multiple cities over the next 12–18 months.
As part of the rollout, the company plans to open dedicated brand stores for Wilson and ANTA across key metro cities, with the first mono-store expected to launch in April 2026. These mono-brand stores will showcase the brands’ full range of footwear, apparel, equipment and accessories.
Wilson, a globally recognised sports brand, is widely known for its leadership in racket sports and athletic equipment, with a long-standing association with the global tennis and rackets communities. Meanwhile, ANTA, among the world’s leading sportswear companies, is recognised for its focus on innovation in performance wear and sports technology.
Commenting on the partnership, Arun Malhotra, Founder and Director, Brandman Retail said, “India’s premium sports and athleisure market is seeing strong momentum, driven by rising demand for global performance footwear, apparel and sports gear. As interest in premium sportswear expands across Tier 1 and Tier 2 cities, introducing internationally recognised brands like Wilson and ANTA through dedicated retail stores will help bring world-class sports products closer to Indian consumers.”
Founded in 2021, Brandman Retail is a leading retail operator and distribution partner for global brands including New Balance, Saucony, Rockport and On. The company focuses on omnichannel retail strategy, brand licensing and experience-led commerce to bring international lifestyle and sports brands to the Indian market.
ANTA Group is one of the world’s largest sportswear companies, known for its innovation in performance wear, footwear and sports equipment. The group manages a portfolio of globally recognised brands including ANTA, Wilson and Salomon, serving athletes and sports enthusiasts across international markets.
