Founded in 2012, Bombay Shirt Company began with a simple yet revolutionary idea to make custom shirts cool, accessible, and effortlessly personal. What started as an online venture has since evolved into a full-fledged wardrobe brand, boasting over 30 stores across India, with its flagship destination, The Den, standing as a symbol of craftsmanship and modern tailoring.
Known for merging sharp, made-to-measure precision with contemporary design sensibilities, Bombay Shirt Company has successfully redefined how India views bespoke fashion. Collaborations play a pivotal role in keeping the brand’s narrative dynamic — from designer tie-ups with Arjun Khanna to festive capsule collections with Advani London Bombay, each partnership celebrates creativity and individuality through limited-edition drops that spark excitement among its loyal community.
Over the past year, the brand’s audience has expanded beyond urban professionals to include fashion-forward and fit-conscious consumers seeking occasion-ready, semi-formal, and smart-casual options.
While shirts remain its cornerstone and strongest category, the brand is also witnessing significant traction in blazers and jackets, solidifying its position as a modern menswear label that bridges tradition, technology, and tailored sophistication.
Adapting to the New-Age Menswear Aesthetic
The brand firmly believes that good design goes beyond trends as it evolves with how people actually dresses. “At Bombay Shirt Company, we rethink staples through new fabrics, relaxed silhouettes, and versatile styles that move from work to weekend to wedding. We also have hoodies and joggers that can be included in the gender-neutral category, owing to its construction and comfort,” says Chippy Mehta, Co-Founder & CEO, Bombay Shirt Company.
Crafting Individuality: Personalisation as the New Luxury
From tailored fits and curated fabrics to personalised monograms and styling accents, every shirt at Bombay Shirt Company is crafted exclusively for its wearer; with personalisation forming the very core of the brand’s philosophy. “In-store, our stylists and tech-led fitting tools make the experience tactile and intuitive; online, it’s seamless and guided. Whether it’s design, fit, or feel – Bombay Shirt Company is built around the customer,” notes Mehta.
Tech-Enabled Styling
Bombay Shirt Company leverages data-driven insights to understand what customers truly wear and love, using fit intelligence and purchase behavior to guide new collections. By seamlessly blending craftsmanship with technology, the brand enhances personalisation making customisation smoother and more intuitive across both online and in-store experiences.
Festive Moments, Fashion Movements
Festive and wedding seasons mark a period when personalisation truly comes alive for the brand. During these occasions, customers gravitate toward richer fabrics, deeper tones, and custom detailing that evoke a sense of celebration while remaining timeless.
“The collections are curated around these moments, offering everything from elegant evening shirts to made-to-measure blazers that balance tradition with modern tailoring. Sustainability for us isn’t a trend, it’s built into how we operate. Our made-to-order model means zero overproduction and minimal waste, while our fabrics are sourced responsibly from long-standing mill partners. We design with longevity in mind; timeless styles, quality materials, and craftsmanship that lasts far beyond a single season,” explains Mehta.
Building Connections Through Digital Storytelling
Digital storytelling is where the brand personality really comes alive. Bombay Shirt Company uses social media to showcase craft, creativity, and the people behind the process, from makers to customers. Through influencer collaborations, creator-led content, visual journeys of our stores, the brand tells stories that feel human, relatable, and distinctly Bombay Shirt Company. It also focuses on platforming creators from different areas, excelling at their craft.
Expanding Horizons: Winning the New Fashion Frontiers
Bombay Shirt Company is currently witnessing remarkable traction from Tier II and III cities, where consumers value quality, fit, and personalisation as deeply as those in metros. The brand’s strategy emphasises expanding experience-led stores, creating seamless online-to-offline journeys, and tailoring storytelling to reflect each city’s unique character.
Staying true to its philosophy of accessible luxury, the brand offers premium quality and personalisation without the traditional markup. With most pieces made-to-order, customers invest in craftsmanship rather than excess inventory. Positioned between fast fashion and high-end bespoke, Bombay Shirt Company delivers timeless design, superior fabrics, and a truly individual fit making personalised elegance more attainable than ever.
“Over the next five years, our vision is to make Bombay Shirt Company synonymous with modern, made-to-measure clothing in India and beyond. We’re focused on deepening our presence across key Indian cities, expanding internationally in markets that value craft and customisation, and growing from a shirt brand into a complete wardrobe destination built on design, technology, and personal expression. Over the next few years, everyday luxury pieces like elevated basics, smart separates, and occasion wear – will be our biggest growth opportunity,” concludes Mehta.
