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Bold & Bae Fashion launches premium lingerie & loungewear collection

Bold & Bae Fashion, a Mumbai-based startup clothing brand in the women’s apparel sector, proudly announces the launch of its premium collection, featuring lingerie, loungewear, beachwear, casualwear and athleisure. Committed to redefining comfort and fashion for women, Bold & Bae Fashion delivers international quality products at competitive prices.

Catering to the modern, aspirational, and fearless women aged 14 to 44+, the brand operates through a network of online retail platforms in Indian and international markets.

Established by industry veteran Haresh Motirale, Smita Thorat, and Joyce Motirale, the brand sets itself apart by directly engaging with customers, bypassing intermediaries to guarantee an exceptional customer experience. The brand prides itself on integrating cutting-edge technology on its digital platforms for a secure and hassle-free shopping experience.

Smita Thorat, Co-founder, Bold & Bae Fashion, says, “Bold & Bae Fashion’s goal is to empower women from all walks of life. We aspire to bridge the existing gap in the Indian market by offering premium and comfortable women’s wear at reasonable price.”

What Research Says

According to a recent Redseer report, the Indian female innerwear market is projected to grow at a CAGR of 13%, reaching a value of USD 12 billion by 2025.

Bold & Bae Fashion strategically taps into this booming market, driven by factors such as increased consumption, rising disposable incomes, financial independence, and heightened awareness of fashion trends and comfort.

D2C Approach

As part of its D2C strategy, Bold & Bae Fashion leverages the power of digital platforms to reach individuals in tier 2 and 3 cities, empowering women with superior fashion choices. With the D2C market expected to surpass USD 100 billion by 2025, Bold & Bae Fashion is well-positioned to capitalize on this growth.

Our aim is to empower women across India, including those in tier 2, 3 towns, and rural areas, with access to stylish, comfortable intimate, activewear and casual wear clothing suitable for every occasion. In addition to our website, our collections are also available on prominent e-commerce marketplaces such as Myntra, AJIO, Amazon, Meesho, Flipkart and Shopsy, among others,” said Joyce Motirale, Co-Founder, Bold & Bae Fashion.

Expansion Plans

According to Haresh Motirale, Founder, Bold & Bae Fashion the brand aims to secure and invest over USD 1 million  in the next two years. These funds will be strategically allocated to introduce innovative designs, launch new SKU’s in casual wear, upgrade manufacturing curated facilities, grow impactful marketing campaigns, and broaden the brand’s footprint in international markets.

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