Blissclub, India’s movement-first apparel brand for women, today announced the launch of three new collections: EverFlow, Blissentials and Korean Pants, with its Move Like A Maharani campaign. Designed for travel, everyday movement and all-day comfort, the new launches combine high performance fabrics with versatile silhouettes for women who are always on the move.
Blissentials marks the launch of in-built bra tops, a category that is steadily gaining popularity for secure on-the-go comfort and movement. The range focuses on elevated essentials made with SculptCotton fabric, a ribbed, cotton rich material that is breathable, sculpting and snug. The collection includes different styles from a V-neck to a crop and a square neck along Henley tops designed to flatter and support while allowing bra-free movement through the day.
The EverFlow collection is Blissclub’s addition to robust travel collection. The collection brings in co-ord sets that are ideal for travel and special occasions. EverFlow features tank tops, knot pants and a majestic cape made using LiquidDrape Tech which provides the most beautiful, fluid fall and drape. The handfeel is incredibly soft and the fabric is engineered to make you feel upto 3°C cooler on the skin, perfect for the summers. It provides stretch, movement and a flattering fit.
The Korean Pants are designed as lightweight, stretchy and wrinkle free essentials made with CloudSoft Float fabric. Korean Pants are all te rage at the moment and Blissclub has taken their own spin on them bringing out the most versatile, sharp and stress-free version of Korean Pants to the Indian market. With a soft hand feel and sweat wicking properties, the pants are built for long days, travel and everyday wear, combining comfort with a clean, versatile silhouette.
“Each product we build at Blissclub starts with movement and the real lives of Indian women,” said Minu Margeret, Founder and CEO, Blissclub. “With EverFlow, Blissentials and Korean Pants, we wanted to create pieces that move across her day with ease, whether she is travelling, working, or simply living her everyday life. This is movewear that combines functionality, versatility, and style – designed to make movement and comfort super easy along with no compromise on style and performance.”
With over 200 products, a community of over 1 million customers and a growing retail presence across India, Blissclub continues to build a wardrobe that supports women through every part of their day, from activewear and city wear to innerwear, swimwear and travel wear.
The EverFlow, Blissentials and Korean Pants collections are now available on blissclub.com and at Blissclub retail stores across India.
