Blissclub, an Indian movement-first apparel brand for women today announced its entry into menswear with the launch of The Legendary Collection. The new range brings the brand’s comfort-led, movement-driven design philosophy to everyday menswear.
The Legendary Collection features pants, jackets, polos and crew necks, designed for work, travel and casual wear. “Jeans have been the staple in a man’s wardrobe, in the hot humid country that India is, we believe there is a much better alternative” said Minu Margeret, Founder and CEO of Blissclub.
“With The Legendary Collection, we are offering men a noticeably better alternative. The pants for example come in three lengths built for men of 5’6”, 5’9” and 6 ft, given Indian men have much more varying heights than western men. It’s been 2 years in the making, we are confident we have built something truly revolutionary for the men of India,” Minu added.
Blissclub menswear is developed specifically for Indian climates, body types and everyday routines. The collection uses proprietary fabric innovations such as AeroFlex, CloudFlex and CottonPro, engineered to be lightweight, breathable, durable, incredibly stretchy and soft to the touch.
At the core of the range are The Legendary Pants, designed as a comfortable alternative to rigid denim. Featuring crotch comfort tech, mechanical stretch, wrinkle resistance and seven thoughtfully designed pockets, the pants transition seamlessly from workdays to travel and downtime. They are available in three length options to ensure a better fit without the need for alterations.
The Legendary Jacket complements the range with a sleek silhouette, lightweight construction and practical detailing, making it suitable for office wear, travel and casual use.
With the new collection, Blissclub is also tapping a big whitespace in the market by bringing in pants in 3 different lengths that are tailored to average Indian heights. The same philosophy applies to the crew necks as well which come in 2 lengths for different torso lengths.
Blissclub’s entry into menswear builds on the same movement first fundamentals as they’ve always promoted with their womenswear. This strongly reflects in their marketing as well. While the brand continues to serve its strong women-first community, the menswear launch also invites new male consumers, particularly urban professionals aged 30 and above who prioritise comfort, style and quality.
The Legendary Collection is now available on blissclub.com. Currently, the brand is available across multiple marketplaces with a strong offline presence with over 15 outlets in 5 cities.
