Homegrown ethnicwear brand BIBA has opened its first-ever Wedding Edit collection store at Omaxe Chowk, Chandni Chowk, marking the brand’s 25th outlet in Delhi-NCR and its debut bridal-focused destination. The 2,595 sq. ft. store aims to offer brides and their families a curated one-stop shopping experience for wedding attire and accessories.
Located in the heart of Old Delhi’s iconic marketplace, the store blends traditional craftsmanship with contemporary design, reflecting the cultural vibrancy of Chandni Chowk.
Jatin Goel, Executive Director, Omaxe Group, said, “BIBA’s Wedding Edit store adds great depth to what we’re building at Omaxe Chowk. Chandni Chowk has always been synonymous with weddings, and our effort has been to channel that legacy into a more organized, experience-driven format. With leading brands like BIBA joining in, we’re not just adding retail names; we’re creating a holistic ecosystem where fashion, jewellery, and celebration converge. It’s another step toward making Omaxe Chowk the go-to venue for Delhi’s modern wedding shoppers who still value tradition.”
Siddharth Bindra, MD, BIBA, added, “We are excited to open BIBA’s first bridal destination at Omaxe Chowk, Chandni Chowk, which also marks our 25th store in Delhi-NCR. Omaxe’s iconic location makes it the perfect partner for this milestone. With our Wedding Edit collection and refreshed store design, we look forward to offering brides and their families a complete wedding shopping experience under one roof.”
The launch strengthens Omaxe Chowk’s position as a modern wedding shopping hub, combining ethnic elegance with contemporary design sensibilities.
