Popular youth-centric fashion brand Bewakoof has launched its newest exclusive brand outlet (EBO) at Unity One Mall in Rohini. Known for its quirky and trend-forward styles, the brand continues its retail expansion with this high-energy store opening in one of North Delhi’s busiest shopping destinations.
The new outlet is designed to reflect Bewakoof’s fast fashion ethos, catering to Gen Z and young millennials with statement apparel and accessories. From bold prints to relatable slogans, the brand promises a fresh dose of everyday style at affordable prices.
Bewakoof started its offline journey in June 2024 with Aditya Birla Fashion and Retail Ltd.’s TMRW House of Brands.
The brand continues to expand its retail footprint in key retail hubs in cities including Delhi, Bengaluru, Chandigarh, Kerala, and more.
