Popular youth-centric fashion brand Bewakoof has launched its newest exclusive brand outlet (EBO) in Jaipur. The expansion marks the brand’s entry into the Pink City, as announced on social media today by Founder and CEO Prabhkiran Singh.
“Jaipur gives you the kind of crowd that appreciates design the way they appreciate a well-brewed kulhad chai. Jaipur is not a market. It’s a mood board. And if you impress Jaipur, you’ve done something right,” Singh notes on LinkedIn.
Founded in 2012, D2C brand Bewakoof started its retail journey in 2024 with Aditya Birla Fashion and Retail Ltd.’s TMRW House of Brands. The brand is now aggressively expanding its retail presence, with footprint established in key retail hubs including Delhi, Bengaluru, Chandigarh, Kerala, and more.
Recently, Bewakoof marked an offline expansion milestone with the opening of four stores in four weeks, fast-tracking its offline expansion. The brand now operates 23 stores with the latest opening in Jaipur.
