Homegrown AI-driven beauty platform Kult has set its sights on achieving 10,000 daily orders by the end of 2025, while significantly expanding its product catalogue and exclusivity offerings.
Currently home to 250 beauty brands, Kult plans to scale to 40,000 stock-keeping units (SKUs) next year, with 40% of the range available exclusively on its platform. This approach is designed to strengthen brand partnerships and attract consumers seeking niche and hard-to-find beauty products.
“At Kult, our goal has never been to just create another beauty marketplace—we’re building a discovery-first, experience-rich platform that truly understands what beauty means to each individual. Beauty is not one-size-fits-all, and neither is Kult,” said Karishma Singh, Founder of Kult.
Since launch, Kult has already delivered to 6,000 PIN codes across India, showcasing early operational strength. To enable faster deliveries, the company will expand its warehousing footprint to 10 key Indian cities, moving beyond its current Delhi-NCR base.
Kult is also reporting strong revenue momentum, with an Average Order Value (AOV) of Rs 2,800, well above the industry average of Rs 1,900. Order volumes are said to be doubling month-on-month. The company sees Tier 2 and Tier 3 cities as major growth drivers for the coming year.
A key differentiator for Kult has been its “Perfume Trial at Home” service, a first-of-its-kind in India. The initiative lets users test perfume vials before committing to a full-sized purchase, bridging a critical gap in fragrance retail. Combined with Kult’s machine-learning skin and preference matching tools, the feature is designed to improve customer satisfaction and conversion.
To support its scale-up plans, Kult recently raised $20 million in funding, led by M3M Family Office. The investment will fuel AI and tech development, product innovation, brand collaborations, and operational expansion.
