Glamzy aims to bring financially inclusive and convenient beauty retail to underserved tier 2 and tier 3 cities…
Beauty retail chain Glamzy has officially launched its omnichannel platform in South India. The platform aims to redefine beauty and wellness accessibility, combining an online platform with an expanding network of offline stores.
Glamzy addresses the challenges faced by middle-income women in non-metro regions, who often lack access to high-quality beauty and wellness products. With a strategic focus on these areas, Glamzy seeks to bridge the gap and empower consumers with better choices.
Currently, Glamzy operates four stores in Mysuru and is preparing to launch an immersive experience store soon. Its omnichannel platform, accessible via the web and the Glamzy app, offers free and rapid 15-minute delivery across Karnataka and Tamil Nadu (excluding Bengaluru and Chennai).
Co-founders Rahul Aggarwal and Hariher Balasubramanian bring their expertise from building BuyEazzy, a successful beauty e-commerce platform, to establish Glamzy.
“Our vision is to establish 50 Glamzy stores across non-metro cities by the end of 2025. This expansion is a step toward making quality beauty products accessible to a wider audience, and we are thrilled to bring this vision to life” said Rahul Aggarwal, Co-Founder, Glamzy.
Hariher Balasubramanian, Co-Founder, Glamzy further echoed the sentiment stating, “The overwhelming response we’ve received in Mysuru has been inspiring. We aim to replicate that success across other cities, creating a one-stop destination for both traditional beauty essentials and the latest trends.”
Glamzy’s product range spans categories such as skincare, haircare, color cosmetics, fragrances, personal care, and men’s grooming. The curated selection caters to all budgets and preferences, offering everything from affordable essentials to luxury indulgences.
With plans to expand nationwide, Glamzy leverages the ‘try-and-buy’ appeal of physical stores alongside the speed, accessibility, and convenience of its online platform. As Glamzy continues to grow, its mission remains steadfast: to make beauty and wellness accessible, inclusive, and empowering for everyone.
