Bata India is set to redefine the sports shoes and activewear landscape with the relaunch of Exclusive Brand Outlets for sportswear and lifestyle brand ‘Power’. Headquartered in Canada, Power is acclaimed worldwide for its top-notch sport shoes and apparel. The move underscores a strategic business decision by Bata India, propelled by the huge popularity of athleisure and the growing embrace of an active lifestyle among contemporary Indian consumers.
“Power is a globally admired brand with a strong international presence. Recognizing the increased demand for athleisure in India, we decided to open Exclusive Brand Outlets for Power to offer a world class shopping experience to our fitness-conscious consumers. With these new stores, we are making international technology-led footwear and apparel accessible to all. Our aim is to open 50+ Power EBOs by the end of 2025,” Gunjan Shah, Managing Director & Chief Executive Officer, Bata India.
“The entry of Power EBOs in India marks an exciting chapter for Power, strengthening its global presence. The outlets will provide Indian consumers an unparalleled access to our innovative products, satisfying local demand for international technology with high-quality performance shoes and apparel,” Pietro Schira, Chief Brand Officer, Bata Group.
The new Power EBOs feature the latest and most innovative products tailored for various fitness activities such as running, walking, or training. Flagship offerings include the Power XO Rise+, which includes unique midsole technology for enhanced rebound and shock absorption.
Designed to provide an immersive shopping experience, the Power Exclusive Brand Outlets offer customers the opportunity to explore the brand’s innovative offerings firsthand. To enhance customer experience, the outlets feature digital receipts, Lift & Learn technology, and Omni-channel deliveries.
Bata India has been a trusted symbol of quality and reliability for Indian consumers for nearly a century. With a vast retail network comprising over 2,150 stores, Bata India is the country’s largest footwear retailer and manufacturer, selling close to 50 million pairs annually. The company’s mission is to make global trends and premium fashion accessible to all consumers through its diverse portfolio of brands, including Power for fitness sneakers and apparel, among others.
