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Bata launches ’10/10′ collection for a fashionable Spring-Summer

Bata has introduced its highly anticipated ’10/10′ Collection, featuring a diverse range of styles from Bata Red Label, Bata Comfit, NorthStar, Hush Puppies, and Bata. The collection is now available at Bata’s extensive retail network across India and online at Bata.com, providing a global touch to fashion enthusiasts.

The ’10/10′ Collection aims to transform everyday fashion into extraordinary moments, offering carefully curated styles that cater to various preferences. From the elevated elegance of heels to the comfort of classic white sneakers, the collection is designed to appeal to fashion trendsetters and professionals alike. Timed perfectly for key consumer moments such as weddings, office attire, and back-to-school shopping, the collection ensures on-trend styles for every occasion.

“We have been building a strong style journey for Bata to make premium, fashionable designs accessible to our customers. With the latest 10/10 collection, we have set out to redefine footwear fashion, bringing together the best of Bata’s diverse portfolio that seamlessly blends style, comfort and innovation. As the fashion landscape evolves, we want to empower individuals to step out in confidence and express their unique style effortlessly,” Badri Beriwal, Chief Strategy and Business Development Officer, Bata India Limited said.

The launch is accompanied by five vibrant digital films that showcase how the ’10/10′ Collection elevates looks for various occasions. Whether it’s transitioning from work to an outdoor brunch with Bata Comfit, preparing for a glamorous night with Red Label, or hanging out with friends in classic North Star sneakers, the collection promises to turn every occasion into a fashionable moment. The campaign will be supported by a 360-degree retail and digital initiative.

Bata India has been a symbol of trust and quality for Indian consumers for nearly a century, serving 250,000 customers daily in 2022. As the largest footwear retailer and manufacturer in the country, Bata India’s expansive retail network consists of 2,150+ stores, including Company Owned, Franchise, and Store in store point of sales. The brand sells close to 50 million pairs annually through its multi-brand outlets and robust omni-channel presence.

Bata India’s mission is to make global trends and premium fashion accessible to all consumers through its extensive retail network. The brand offers a diverse range of styles, including Bata Red Label for on-trend global designs, NineWest for high-fashion footwear, Bata Comfit for technology-enabled comfort in daily wear, Power for fitness sneakers and apparel, NorthStar for sneakers inspired by global youth trends, and Hush Puppies for comfort and elegance, among others.

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