Myntra has officially announced Bollywood actor Ayushmann Khurrana as the brand ambassador for Nautica in India. Khurrana will lead the promotional efforts for Nautica’s Spring Summer 2024 collection, with the campaign set to feature prominently across national platforms.
Nautica, a global lifestyle brand known for its broad range of apparel and accessories for men, women, and children, is aiming to leverage Khurrana’s widespread popularity to enhance its visibility and appeal among Indian consumers.
The campaign includes a mix of print, outdoor, social media, and digital platforms targeting a demographic of men aged 22 to 60. It showcases the collection’s theme of ease and style, positioning the Nautica man as both individualistic and authentic.
A key component of the campaign is a 60-second digital ad film titled ‘Adventure’s Spirit’, featuring Khurrana. The film presents him engaging in various outdoor activities, highlighting the brand’s theme of adventure and relaxation, set against a seascape backdrop.
“I’m happy to represent a legacy brand like Nautica. Its philosophy and ethos resonate deeply with me. The new summer collection is an ode to adventurous men, blending contemporary trends seamlessly into its designs. My style seamlessly syncs with Nautica, and I’m excited to bridge the gap between the brand and its audience,” said Ayushmann Khurrana.
Commenting on the campaign and the association with Ayushmann Khurrana, Venu Nair, Chief of strategic partnerships and omni channel, Myntra said, “Nautica’s latest Spring-Summer campaign beautifully encapsulates the adventurous spirit of a man. In the film, Khurrana epitomizes the self-made persona synonymous with the Nautica Man. His established presence has the potential to captivate audiences nationwide and inspire them with his impeccable fashion sense. With Khurrana on board, we are confident Nautica’s brand presence will augment further, connecting with the brand’s target audience, which coincides with the actor’s dedicated fan base.”
Nautica products are available globally across 1,400 stores and online platforms, including Myntra and Flipkart, reinforcing its position in the lifestyle brand market.
