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Arvind Ltd brings on an Udaipur royal as brand ambassador

Arvind Limited, a prominent textile solutions provider has collaborated with Dr. Lakshyaraj Singh Mewar of Udaipur as the brand ambassador for Primanté, its premium suiting and shirting brand.

Dr. Lakshyaraj Singh Mewar, known for his multifaceted achievements in philanthropy, education, and sports patronage, will now represent Primanté Luxury Fabrics. His association with the brand signifies a blend of heritage and innovation aimed at elevating luxury standards in the fashion industry.

“I am honored to collaborate with Arvind as the brand ambassador for Primanté Luxury Fabrics’, said His Highness Dr Lakshyaraj Singh Mewar of Udaipur. “This partnership not only represents a union of heritage and innovation but also signifies our collective dedication to elevating the standards of luxury and sophistication in the realm of fashion. Together, we embark on a journey to inspire a lifestyle that embodies timeless elegance and refinement.”

“We are pleased to welcome Dr Lakshyaraj Singh Mewar of Udaipur to the Primanté family,” said, Kulin Lalbhai, Executive Director, Arvind Ltd. “His association with our brand not only reinforces our commitment to excellence but also sets the stage for exciting collaborations and innovations in the luxury fashion space.”

Primanté, known for its sophistication, offers a wide range of fabrics including Australian Merino wool, Egyptian Giza cotton, and Supima Cotton Shirting. The collection boasts a fusion of fine-count fabrics with blends such as Silk, Mohair, Lycra, and Linen. Available at all ‘The Arvind Stores’ and its Multi-Brand Outlets.

This partnership signifies a significant milestone for Primanté, positioning it firmly in the elite class of luxury fabrics. As the company continues to innovate, it aims to redefine luxury and sophistication in the fashion industry.

‘The Arvind Store’ offers a unique fusion of fabric and ready-made fashion, along with bespoke tailoring solutions and personalized denim options through ADL (Arvind Denim Lab). Rapidly expanding across India, it redefines the shopping experience with multiple new stores opening monthly.

Arvind is a textile-to-retail conglomerate excelling in textiles, apparel, advanced materials, environmental solutions, telecom, and Omni-channel commerce. As an integrated solutions provider in textiles, Arvind Limited boasts robust fiber-to-fashion capabilities, serving a global clientele. Renowned for its innovative designs and intellectual property, it stands as a design powerhouse.

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