Premium menswear brand Arrow has unveiled its latest campaign, ‘Tailored for the Good Life’, spotlighting versatile festive and everyday styles through a film featuring actor Vedang Raina. The campaign captures Arrow’s signature sophistication blended with contemporary functionality, designed to complement the modern lifestyle.
In the campaign film, Vedang Raina showcases a range of looks that transition effortlessly across occasions — from a double-breasted dark blue PVW wool blend suit ideal for formal settings to a grey shacket offering a clean, modern silhouette perfect for work or casual outings. A relaxed denim unlined blazer underscores the brand’s take on laid-back refinement, while a textured shirt from Arrow’s premium 1851 Collection, paired with tonal trousers and a matching blazer, highlights everyday elegance.
Expanding on the festive narrative, Arrow also presents its Ceremonial Collection, characterized by rich blends, deep tones, and luxe fabrics. The range includes warp knit shirts for enhanced comfort, fluidic shirts in contemporary prints and jacquards for festive soirées, and versatile staples such as velocity polos, corduroy shackets, and 1851 shirts that pair seamlessly with stylized trousers.
Together, these collections embody Arrow’s philosophy of dressing for every occasion — ensuring that this festive season, consumers are truly “Tailored for the Good Life.”
