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Arrow unveils Spring Summer 2024 collection

Menswear brand Arrow is set to redefine sophistication with its latest offering – the Spring Summer 2024 Collection, a seamless blend of contemporary design, innovative fabrics, and timeless elegance.

Inspired by the vibrancy of the season, Arrow has introduced a palette featuring hues like Sage Green, Smoked/Dusty Pink, Olive, Beiges, Sun-baked, and Tan, injecting each garment with a burst of seasonal energy.

The collection includes the Autopress Flex range – a fusion of cotton and spandex for wrinkle-free garments with built-in stretch, ensuring unrestricted movement from day to night, the Iconic White collection – which reimagines enduring classics for the contemporary wardrobe, boasting stretchable fabrics with superior luster, and the Elevated Interlock line which is crafted from supreme 60’s cotton and features exclusive inner placket detailing and structured collars.

Other innovative designs include the Zero Calorie Knit Suit, the Pastel Knits collection, Autopress Chinos, Summer Linen and Ceremony Suits.

“This collection seamlessly blends timeless elegance with contemporary style, catering to the discerning tastes of modern gentlemen. Through meticulous curation and a focus on innovative design features and fabric choices, we offer our customers a range of garments that epitomize our commitment to excellence,” says Anand Aiyer, CEO of Arrow.

With over 200 exclusive stores and availability in over 1000 multi-brand outlets across 109 cities in India, Arrow caters to the ever-changing sartorial needs of Indian professionals.

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