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Arrow launches summer t-shirt festival with a cause

Arrow is presenting a t-shirt festival that captures the essence of summer season in every thread. The festival, titled Sun, Style & T-Shirts: Dive into the Summer embraces vibrant colors, refreshing designs, and the joyous spirit of community.

Every garment of the summer collection tells a story of innovation and creativity. There are luxurious polos featuring a specialised ‘liquid’ finish for a beautiful sheen and soft fabric that maintains its texture wash after wash as well as polos crafted from 220gsm Pique in 24s for a soft and smooth touch, which ensure enhanced comfort and high surface cleanliness. The polo t-shirts also feature better neck tape and anti-curl collars.

The collection includes:

  1. Mercerized Polo: These offer exceptional durability against shrinkage, wrinkling, and pilling, and they also provide supreme comfort with their soft and smooth texture.
  2. Elevated Interlock: These are crafted from supreme 60s cotton with fine gauge knitting.
  3. 1851: These feature a premium fine knit interlock, double mercerized for durability and luxury, fine gauge anti-curl collars and natural stretch.
  4. New York Collection: Bold graphic t-shirts and polosfeaturing vibrant New York-inspired prints and innovative printing techniques, crafted from luxurious fabrics like Cotton Lycra, Mercerized cotton, and Tencel blend.

Conscious Fashion

And Arrow is clear that they are a brand with a cause as they urge their customers to get summer ready while uplifting lives. The brand is collaborating with Atypical Advantage for its t-shirt festival, a renowned NGO featured on Shark Tank Season 2 to showcase the talents of disabled artists such as Pooja Bodas, Kabir Vernal, and Nikhil Saiprasad, who are spreading positivity through their remarkable artwork.

Pooja Bodas is a hearing-impaired artist and disability counselor who creates abstract masterpieces with raised lines and textures. Kabir Vernal, aged 11, primarily non-verbal and on the autism spectrum, expresses his creativity through art, selecting color palettes and subjects that reflect his unique perspective. Nikhil Saiprasad, diagnosed with Autism, finds solace and inspiration in nature, creating atmospheric artworks featuring landscapes that reflect his dream of living in Seattle.

The brand underscores that the festival isn’t just about style; it’s about making a difference too. With each purchase of Rs 5000 or above, customers contribute to societal well-being and also receive a special tee featuring artwork by these talented artists – part of Arrow’s Joy Of Giving initiative to support Atypical Advantage and create awareness of the NGO’s efforts in helping challenged individuals earn their livelihood and establish their own identity in society through their talent.

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