Specialty chemicals major Archroma made its debut at Denimsandjeans Egypt 2026, presenting a suite of low-impact denim innovations aimed at enabling more sustainable denim production without compromising on aesthetics, quality, or performance.
Commenting on the brand’s presence at the show, Dhirendra Gautam, Vice President – Commercial, Archroma, said, “With Egypt emerging as a strategic denim sourcing market, there is a clear opportunity to accelerate more sustainable production. Archroma’s innovations are designed to support this growth with scalable, low-impact solutions.”
At the exhibition, Archroma is showcasing several of its award-winning and patented technologies for denim manufacturing. These include:
- DENIM HALO – Archroma’s revolutionary award-winning denim pretreatment and dyeing process that gives brands and mills a simple way to produce highly sought after distressed denim looks. It draws on a unique new chemistry, DIRSOL® RD, and a broad portfolio of textile dyes based on decades of advanced research to produce laser-friendly denim with outstanding contrast on intense black and indigo shades.
- DIRESUL® EVOLUTION BLACK – Archroma’s cleanest sulfur black dyestuff. Manufactured using fewer resources, it has an overall impact reduction of 57% during dye synthesis compared to standard Sulfur Black 1 liquid.
- DENISOL® PURE INDIGO 30 LIQ – An aniline-free pre-reduced indigo that creates authentic denim colors with the same performance and efficiency as conventional indigo dye, but in a way that can reduce the risk of pollution. Furthermore, it is produced in an aniline-free process to help enable cleaner denim production.
- EarthColors® – A patented Archroma technology that creates high-performance biowaste-based dyes from non-edible food and agricultural waste, leaving the edible part available for consumption. EarthColors® dyes help reduce the industry’s overall impact on the water footprint. Since they upcycle waste from other industries, they also help contribute to a circular economy.
Archroma is a global, diversified provider of specialty chemicals serving the branded and performance textiles, packaging and paper, and construction markets.
Headquartered in Pratteln, Switzerland, Archroma operates with over 4,000 employees located in 42 countries and with over 30 production sites. Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet.
The company is committed to the principles of “The Archroma Way to a Sustainable World”; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency.
