Apparel Group India Pvt. Ltd. has announced the launch of R&B’s flagship store in Thiruvananthapuram, Kerala. Located at Spencer Junction, the new store marks the brand’s 163rd outlet globally.
The fashion and lifestyle retailer brings its signature range of trendy, affordable apparel and accessories for men, women, and kids to the city, aiming to cater to a growing demand for value-driven fashion.
The opening comes as part of R&B’s aggressive expansion strategy, with the brand targeting 250 stores worldwide by the end of the year.
“Step inside and explore the latest styles for men, women, and kids – trendy, affordable, and always on point. This opening is more than just a milestone, it’s another leap towards our vision of 250 stores worldwide by year-end. Stay tuned… more style destinations coming your way soon!” the company wrote on social media.
Apparel Group India has created an omnichannel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyle such as Victoria’s Secret, Victoria’s Secret PINK, Charles & Keith, Crocs, Aldo, Aldo Accessories, Bath & Body Works, Tim Hortons, Inglot, Call It Spring, Anne Klein, Herschel, R&B, Beverly Hills Polo Club, and Carrefour.
The Group also has a multi-brand partnership with Marquee Brands for the licensing of the BCBG, Ben Sherman, Bruno Magli, Sur la Table, and Martha Stewart brands across GCC and India. With 250+ stores and 20+ brands, the company serves thousands of customers across 43 cities in India.
With this launch, Apparel Group continues to strengthen R&B’s presence in India while reinforcing its position as a fast-growing global fashion brand.
