Apparel Group India has launched its latest Crocs store at The Zora Mall, Raipur. The announcement was made on the group’s LinkedIn page. This marks the 14th store in partnership with Apparel Group in India.
In July 2024, Crocs formally appointed Apparel Group India as the exclusive retail licensee for Crocs footwear across North and East India. Leveraging its existing retail infrastructure and omnichannel expertise, Apparel Group was positioned to scale Crocs’ presence rapidly in these regions.
“At Apparel Group, our dedication remains steadfast in delivering excellent retail experience. Our partnership with Crocs is poised for growth and enhancing their presence through our existing retail network. We are confident that through this partnership with this leading global brand, we will meet consumers’ growing aspirations for lifestyle brands in the region,” Abhishek Bajpai, CEO, Apparel Group India had said in July 2024.
The appointment of Apparel Group India opened a strategic B2B gateway, and the group expanded Crocs’ distribution by rolling out exclusive brand outlets in region‑specific malls and high‑footfall locations, leveraging its local network and retail operations experience.
Apparel Group has since launched multiple exclusive Crocs outlets, including one inside Mall of Faridabad, Haryana in September 2024, reinforcing its physical presence in North India.
This complements Crocs’ long-standing partnership with Metro Brands in the South and West regions, creating a regionally segmented B2B distribution model. The partnership combines retail reach, experiential formats, and brand investment—making it a notable B2B case in omni‑channel footwear expansion in India.
