Apparel Group India has announced the launch of its first-ever Levi’s® Kids shop-in-shop (SIS) counter at Taibah, Maharashtra, marking a significant step in strengthening its presence in India’s rapidly growing kidswear market.
The brand launched Levi’s Kids in the country in November this year, marking the official debut of the iconic global denim brand’s kidswear line in the country.
The new SIS underscores the Group’s strategy to build modern, future-ready retail destinations while bringing the iconic Levi’s® style, comfort, and quality to a younger audience.
The launch forms part of Apparel Group India’s broader plan to expand its multi-brand portfolio into emerging markets, fresh formats, and high-growth categories poised to define the next phase of Indian retail.
Announcing the move on LinkedIn, the company wrote, “This launch reinforces our commitment to creating meaningful, future-forward retail destinations for families who seek quality, comfort, and iconic Levi’s® style for their little ones. It also reflects Apparel Group India’s broader growth ambition, expanding our powerful multi-brand portfolio into newer markets, newer formats, and high-potential categories that will shape the next decade of Indian retail.”
