Fashion-tech startup ANNY has raised $1.15 million (approx. ₹10 crore) in a Pre-Series A funding round led by early-stage investor Atomic Capital. This fresh capital is set to drive the brand’s product expansion, technology enhancement, and leadership hiring as it scales up operations across India.
Founded in 2023 by Japjot Singh (CEO), Aveen Kaur (COO), and Rahul Tanwar (CTO), ANNY offers fashion-forward, accessible luxury apparel for modern Indian women. The company follows a real-time, inventory-light, vertically integrated model, enabling rapid response to trends while minimizing waste and inventory risk.
“Our vertically integrated model, coupled with real-time trend responsiveness, allows us to minimize inventory risk and maximize consumer joy,” said Japjot Singh. “With Atomic Capital’s backing, we’re not just scaling faster, we’re scaling smarter. This investment fuels our ambition to become a ₹100 crore ARR brand by next year.”
The funds will help ANNY:
-
Expand its product categories
-
Strengthen its proprietary tech stack
-
Build senior leadership
-
Boost distribution, marketing, and community engagement
Last year, ANNY raised seed funding in a round led by FAAD Capital.
