Brand – AND
Company – House Of Anita Dongre
Launch year – 1995
Founder & CDO – Anita Dongre
Products – Womenswear, Kidswear
Number of stores –
Category – Apparel, Footwear and Accessories
Found in 1995, AND stemmed out of the realization that the modern Indian woman didn’t have too many contemporary silhouettes to choose from. Bridging this gap ever since, today AND has garnered the recognition of a brand that makes global styles for the contemporary woman, understanding the sensibilities of fashion, comfort, quality, and style effortlessly. Often appealing and catering to a sect that is progressive, ambitious, and live a wholesome life; the label is ever-involving while keeping itself aligned with the needs of the urban Indian woman.
ABOUT AND GIRL
AND Girl is a brand that reverberates an ode to owning your dreams and making an effortlessly cool statement. Blending in easy-breezy silhouettes with the sophistication and effortlessness of AND, a new brand called AND Girl was launched for kids. Offering everything from clothes, accessories, to footwear — AND Girl keeps it cool, comfortable, and chic with every new collection.
About House of Anita Dongre
Founded in 1995 by Anita Dongre, Meena Sehra and Mukesh Sawlani, House of Anita Dongre Limited is one of India’s leading fashion houses today. The company owns and operates three brands with extremely distinct identities. AND with its line of chic, contemporary western-wear for women, Global Desi – a young, free-spirited, vibrant line of boho-chic ensembles and the Anita Dongre label offering breathtaking, curated looks in bridal, couture, pret, menswear and handcrafted jadau jewellery (Pinkcity).