American Eagle is doubling down on its denim legacy with the India launch of its ‘Great Jeans For Everyone’ campaign, fronted by Bollywood’s rising stars Ananya Panday and Lakshya—now the brand’s newest global ambassadors. The move strengthens AE’s positioning as a go-to destination for effortless everyday style and high-quality denim.
Shot by director Collin D’Cunha and photographer Sasha Jairam, the campaign channels a warm, laid-back aesthetic that mirrors the mood of India’s youth. The visuals spotlight authentic styling and easy, great-fitting jeans designed for daily wear.
Sharing her experience, Ananya Panday said, “Being part of this global campaign feels like a day pulled straight from my off-screen life – easy fits, nothing fussy, and jeans that actually move with me. American Eagle gets that balance of comfort and style so right, and that’s why these pieces feel like my everyday wardrobe.”
Adding to this, Lakshya said, “Comfort is everything for me, and American Eagle really nails that. Their jeans feel lived-in from the start – you can run around, hang out, shoot, travel – and never feel restricted. This campaign let me be myself, and the jeans fit perfectly into that vibe.”
Speaking on the campaign, Yatin Athale, Brand Head, American Eagle India, said, “American Eagle continues to lead the global conversation on jeans, and India has become one of our most exciting growth markets. By partnering with Ananya Panday and Lakshya, two of Bollywood’s most dynamic young talents, we’re reinforcing our strategy to stay at the center of culture and deepen relevance with the Indian consumer. As we complete seven years in India, our focus is on delivering fashion-forward jeans that fit beautifully, feel great, and reflect the evolving style preferences of young Indians.”
Campaign Highlights
- The campaign marks a return to essential denim dressing, spotlighting AE’s expertise in great-fitting jeans.
- Ananya is seen in signature women’s styles including the Ex-Boyfriend Fit and Baggy Wide Leg; while Lakshya sports men’s favourites such as the Original Bootcut and Baggy Loose.
- The India launch includes an exclusive guest-only event in Mumbai, supported by a strong digital and cinema-focused media push. The campaign will also roll out across key global markets where Bollywood continues to be a major cultural force.
- American Eagle collaborated with a creative team deeply plugged into youth culture, ensuring the imagery captures the energy and attitude of today’s generation.
Creative Agency: Vayner Media
Talent Management: Dharma Cornerstone Agency
Production: Citruz Fashion Networks & Imran Khatri Production
