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American couture designer Mac Duggal enters India through MBOs

Women’s luxury apparel and evening wear fashion house Mac Duggal has entered India through multi-brand outlets like Aza, The White Crow, and Ogaan. Having built a globally thriving fashion legacy spanning 52 countries and forming a sales channel to major department stores, Mac Duggal’s creations are retailed in stores such as Bloomingdale’s, Nordstrom, Macy’s, Saks Fifth Avenue, Anthropologie and Galeries Lafayette.

Known for his opulent hand-beaded designs in the United States, which are reminiscent and native to India, Mac Duggal, who is the Founder of his eponymous brand says he’s elated about launching his brand in India and expanding into the 52nd country. “I am thrilled to finally be expanding into India, marking our expansion into the 52nd country,  and reconnecting with my native roots. The Indian market presents an array of opportunities due to its vibrant cultural milieu, coupled with its distinct social setting and festivities.”

The brand was founded in 1984 in Chicago.

Spring Summer ’24

The brand has been launched in India with its Spring Summer ’24 collection – an ode to an ethereal dream with a romantic-edgy modern twist. From contemporary short and midi dresses to intricately embellished gowns, Mac Duggal’s ensembles celebrate femininity with a unique blend of tradition and modernity.

Mac’s creations are size inclusive, as he designs for the real woman, ranging from size 0 to size 30.

The collection is an extensive one, based on the idea of contemporary day-to-evening dressing and easy, free flowing silhouettes. It is a fusion of regal embroidery, daring cutouts, modern bold colors, and traditional jeweled details, all native to India. Each piece exudes an air of elegance and sophistication, marrying the rich heritage of Indian craftsmanship with contemporary sensibilities.

The silhouettes of the ready-to-wear couture are designed with contemporary sensibilities wherein each look from the collection can be owned off the runway.

“The Spring Summer ‘24 collection that we are debuting into India with is a couture line with something for everyone. The silhouettes are flattering for every body type and all age groups, due to our inclusive size range,” says Mac.

The collection houses ethereal designs and floral motifs embellished with opulent beads and fused together with a range of pastel colors. There is abundant lace and feather detailing used, to give a dainty feminine feel to the collection. The soft pressing technique has helped in achieving a seamless and free-flowing silhouette, juxtaposed with an array of free-flowing drapes and free-flowing silhouettes along with a few pleated and structured ensembles.

The collection captures a vibrant color palette that ranges from deep hues such as plum, olive green, antique gold, and royal blue, perfect for evening dressing. The lighter hues and tones preferred for daytime occasions vary from sage green, taupe, slate blue, and champagne to vibrant tones like marigold yellow, Fuschia, and cobalt blue.

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