Allen Solly, from the house of Aditya Birla Lifestyle Brands Limited, has been honoured with PETA India’s 2025 Vegan Fashion Award for Best Vegan Handbags, marking a significant milestone for the brand as it continues to redefine modern luxury through thoughtful design and cruelty-free innovation. The recognition celebrates Allen Solly’s ability to seamlessly blend style, ethics, and innovation in a distinctly contemporary way.
PETA India’s Vegan Fashion Awards spotlight fashion labels that are reimagining style without animal-derived materials. Allen Solly’s win places it firmly within a global movement of brands embracing next-generation textiles, responsible sourcing, and design philosophies aligned with the values of today’s conscious consumer.
Talking about the win, Richa Chaube Pai, Chief Business Officer, Allen Solly, said, “Receiving this recognition from PETA India reaffirms Allen Solly’s approach of creating fashion that aligns with evolving consumer values. Our focus has always been to bring meaningful innovation to design and product development. The vegan handbags’ collection is a step forward in offering our customers high-quality, stylish products made responsibly.”
Ashima Kukreja, Director of Corporate Affairs, PETA India, said, “Allen Solly’s vegan handbags prove that compassion and cutting-edge fashion coexist beautifully. By offering elegant, cruelty-free designs, the brand is setting new standards for the fashion industry and showing that being stylish never requires harming animals.”
Jayanth Gurumurthy, Creative Director, Allen Solly, added, “For us, this award is a celebration of thoughtful design. Working with cactus and apple leather challenged us to explore new textures, structures and finishes, and the result is a collection that feels global yet rooted in responsible creativity. We wanted handbags that are relevant for every moment of modern life—pieces that don’t just look good, but feel good to own.”
This year’s jury highlighted Allen Solly’s use of cactus leather and apple leather, applauding the brand for translating these breakthrough materials into handbags that feel premium, look modern, and offer long-lasting durability. The collection stood out for its clean silhouettes, refined hardware, and versatility—a line designed to accompany customers from work to travel to evenings out, without compromising on ethics or aesthetics.
Beyond material innovation, the award celebrates the brand’s broader design philosophy: luxury that is expressive, functional, and consciously crafted. Allen Solly’s vegan handbags have resonated particularly with younger audiences who seek accessories that align with both their style and their values.
With this win, Allen Solly reinforces its position as a pioneer in India’s evolving fashion landscape, proving that the future of luxury is not only stylish—but sustainable, ambitious, and deeply conscious.
