Premium apparel brand Allen Solly has unveiled its latest store in Alappuzha, Kerala. The new store, situated in one of the state’s most iconic coastal cities, features exclusive collections tailored specifically for men.
The launch was announced by a company official at Aditya Birla Lifestyle Brands, signaling a major boost for the local retail economy. The Alappuzha launch is part of Allen Solly’s strategic expansion into Tier-2 cities.
Allen Solly, part of Aditya Birla Lifestyle Brands Limited, was launched in India in 1993 and is credited with pioneering the concept of Friday Dressing. The brand’s portfolio now includes casuals, workwear, wedding wear, and a juniors’ line, with a growing focus on women’s apparel and accessories.
