Levi’s® has announced Bollywood star Alia Bhatt as its new Global Brand Ambassador, marking a major step in the brand’s push to redefine denim for a new generation.
The partnership comes at a time when women’s fashion is shifting towards relaxed fits, wide legs, and looser silhouettes—trends Levi’s® is championing globally. With Alia at the forefront, Levi’s® aims to strengthen its women’s portfolio and connect more deeply with style-conscious consumers.
Alia shared, “For me, a pair of jeans is never just a pair of jeans – it’s something you live in and make your own. Our relationship with our denims is so personal, but in a way, it also connects us all. Across countries and across generations, denim is about celebrating who you really are. Levi’s® has always been at the heart of this global movement, and I’m thrilled to now be a part of it as their brand ambassador.”
“Alia Bhatt’s influence transcends film and fashion, she shapes conversations,” added Hiren Gor, Managing Director, South Asia-Middle East and Africa, Levi Strauss & Co. “As we grow our women’s portfolio and lead the shift towards expressive, style-led, comfort-first fits, Alia brings cultural credibility and style authority. Together, we’re reinforcing Levi’s® as the most relevant and desirable denim brand.
With this appointment, Alia joins Levi’s® India ambassador roster that already includes singer-actor Diljit Dosanjh and actress Deepika Padukone.
With Bhatt joining as Global Ambassador, Levi’s® is set to usher in a new era of fit, fashion, and cultural relevance.
