Fashion e-commerce platform AJIO has unveiled an exclusive merchandise collection tied to Jio Studios’ spy-thriller Dhurandhar, giving fans a way to wear their fandom ahead of the film’s sequel hitting theatres later this week.
The limited-edition range draws on the film’s bold visual identity, featuring graphic T-shirts emblazoned with iconic movie quotes, Ranveer Singh signature tees, and limited-edition signed Pathanis that nod to the film’s larger-than-life aesthetic. A separate line inspired by Sara Arjun’s on-screen style rounds out the collection, aimed at younger, fashion-forward buyers. Prices start at Rs 349.
The collaboration is part of AJIO’s broader push to bridge entertainment and retail, positioning the platform as a destination for pop culture-driven fashion. “The collection reflects the film’s unapologetic personality and statement-making style,” the company said in a statement, adding that the range was designed to bring the Dhurandhar universe into everyday wardrobes.
Dhurandhar, produced by Jio Studios and B62 Studios and directed by Aditya Dhar, follows a high-octane spy narrative that has drawn comparisons to big-ticket Bollywood action franchises. Its sequel, Dhurandhar: The Revenge, is set to release in theatres worldwide on 19 March 2026.
The merchandise collection is available exclusively on AJIO.
